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SAP India: Growth Engine
While competitors were busy with M&A, SAP won new clients, and the India Labs emerged as its top development center outside Germany


Alan Sedghi
MD

Launched the NetWeaver Centre of Excellence at SAP Labs in Bangalore, the largest development center outside Germany

Doubled SAP implementation partners

Identified as one of SAP's eight strategic markets, India recorded a 70% growth in license revenues. According to IDC India SAP India led the ERP market with a 54% share and the CRM market with 21%. 120 new clients were added to the roster other than SAP's traditionally strong domains like manufacturing, automotive and pharma, it made new inroads into BFSI and sort of a comeback in telecom where it had lost some ground to Oracle (added TTSL, HFCL, VSNL). Following Retek acquisition, SAP also bagged large retail orders like Pantaloon, Barista and RK Foodland.

SMBs were one key focus area-it added 75 clients during the year. Enterprise Services Architecture (ESA), in conjunction with NetWeaver, saw a major traction in terms of skills adoption as India produced 500 NetWeaver consultants to lead the world in ESA evangelism. Competitively, SAP closed more ERP deals than Oracle, SSA Global and Ramco put together.

l Start-up Year: 1996 l Products & Services: Software products, services l Employees: 2500 l Branches: 7 l Address: Llyods Center Point, 1096-A, Appasaheb Marathe Marg, Prabhadevi, Mumbai-400025 l Tel: 24326943 l Fax: 24326972 l Website: www.sap.com/india

 

 
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