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American Power Conversion: Power Play
Focus on few key verticals and the large enterprise segments helped APC make the best of the opportunities


Pankaj Sharma
Country GM

Channel partner base now stands at 2,800 in India

Launched Smartups RT, a rack tower product in June 2004
Special focus on data centers

APC grew 14% in FY 2005 to post a revenue of Rs 770 crore, as it continued its move from transactional business catering to small and medium companies to large enterprises, with a specific focus on datacenters. The demand came from the IT and ITeS industry, as also the banking vertical. Some momentum was noticed in the automotive and manufacturing sectors. Growth was also driven by PC penetration across 200 cities in the country. The company believes that for every 100 PCs sold, 40 to 45 customers would buy a UPS, considering that 50% of all PC problems were linked to power. During the year, APC introduced Smartups RT, a solution meant for poor power conditions. Efforts were concentrated on educating channel partners. APC's channel partner base now stands at 2,800 in India, the number growing with increased PC penetration into the B and C class cities.

 

l Start-up Year: 1999 l Products and Services: Network critical physical infrastructure including power, racks, cabling, cooling l Branches: 10 l Dealer Outlets: 2,800 l Address: 27, Lavelle Road, Bangalore 560001 l Tel: 22213798 l Fax: 22213816 l Website: www.apc.com/in

 

 
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