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DELL India: Direct Impact
The world's top PC player finally stepped up visibility in India, with a slew of products, aggressive prices and ads


Dinesh Pai
Country Manager

Posted 72% growth on the server front, in unit terms

Got top rank for product and post sales support in the DQ-IDC Customer Satisfaction Audit 2005

Last fiscal was spectacular for Dell, which saw very good growth in its PC and server offerings: servers saw an impressive 72% growth in unit terms, according to DQ estimates, and portable volumes soared to 23,300 in FY 2004-05 as compared to 4,500 the previous year. Dell pitched its key notebook models, Latitude and Inspiron series, at the high- and the mid-end segments. On the Desktop side, its Optiplex series of small form factor machines made a dent into the Sub-20K to 30K price points. The company's strategy on bulk orders and competitive pricing of its desktops enabled it to garner mandates from segments like BFSI and BPO. Got top rank in terms of overall product and post sales support in the DQ-IDC Customer Satisfaction Audit 2005. Dell strongly believes that its direct model will be a success in India too, with PC penetration on the rise, and affordable, always-on, broadband Internet connectivity becoming a reality.

l Start-up Year: Dell Computer India was incorporated in 1996. Dell's direct operations started in year 2000 l Address: Divyasree Greens, Ground Floor, No 12/1, 12/2A, 13/1A, Challaghatta Village, Varthur Hobli, Bangalore South, Bangalore-560071 l Tel: 25357311 l Fax: 25357309

 

 
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