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Nortel Networks India: Market Forces
Facing stiff competition from Cisco and D-Link, Nortel lost market share, but managed growth from call center and carrier customers


Ashoka Valia
MD

Plans base station manufacturing in India

Big sales to BPO and call centers
Took $10 mn equity stake in Sasken

Nortel was shining in the wireless carrier equipment space, but it got tough competition from Cisco in enterprise networking. D-Link too stormed the market last fiscal, with Foundry. That Nortel still achieved a growth in this sector was a tribute to its ramping up activities and efforts of 3D Networks, its most trusted partner.

Switches proved to be the most lucrative equipment for Nortel, though here too it took a hit. Call centers and BPO provided the resuscitating elixir-deployments happened across Bharti AirTel, Taj Reservation Network, American Express, iSeva, HTMT among others. Nortel was an also ran in routers; other enterprise equipments pushed included converged voice and data networks, IP telephony, multimedia contact centers, wireless LAN and Wireless Mesh Networks. Nortel's commitment to India is illustrated not only by its strong working relationships with the enterprise customers, but also in the $10 mn investment it made in taking an equity stake in Sasken.

l Start-up Year: 1991 l Products & Services: Networking, call center solutions, carrier equipment l Employees: 1200 l Branches: 3 l Address: P&G Plaza, Cardinal Gracias Road, Chakala, Andheri (E), Mumbai-400099 l Tel: 56978700 l Fax: 56978787 l Website: www.nortelnetworks.com/corporate/global/asia/india

 

 
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