Dell India

Direct, and Beyond

Strong growth helped Dell break into the Top 20, as it launches its brand-new channel strategy for consumer sales
Sameer Garde, country GM
  
HIGHLIGHTS
  • Sriperumbudur, TN plant goes live; 1 mn capacity. Brings down shipping time from three weeks to one week
  • A tenth of revenues came from government sales, another tenth from consumer, both relatively new areas
  • New country head in June 2008, after Rajan Anandan left Dell

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